Jessica Li has served in executive-level roles for large companies, run marketing programs for Fortune 100 clients and been involved in early stage start-ups.
Jessica has an all rounded digital marketing and strategy planning background – managing brands with diversified digital needs cutting across total search (SEM and SEO), Programmatic Buy, Display/Video, ecommerce, Retargeting/ Conversion optimization Program, Social and Mobile. Jessica loves to integrate different aspects of digital from search to video for integrated cross-channel optimization to deliver better business results for clients.
Prior to the entry to digital marketing, Jessica lived as a web developer and product manager in her previous life.
Jessica went to university majored in Electronics Engineering and minored in Biomedical Engineering.