Share Your Cause with the World

If you are a qualifying nonprofit, you’ll receive $10,000 USD of in kind advertising every month from Google Adwords, an online advertising solution from Google. With an annual budget of $120,000 of free advertisement, your organization will increase traffic to your website, boost donations, recruit more volunteers, and achieve other goals you have might have set. Google Ad Grants makes it possible to share your story with audiences all over the globe and Laconic 23 wants to make that possibility and reality.

How it Works

Search ads appear next to Google search results when people look for products or services on the internet. Once we help you enrol with Google Grants, you will be able to be found on top of the Google search engine page when someone looks for a service, product or cause that your charity is advertising. Here are a few guidelines to keep in mind: The ads will be completely text-based, and all campaigns must be keyword targeted. The ad will appear only on Google search result pages, in positions illustrated below. Additionally, your maximum cost-per-click (CPC) will be $2.00 USD.

Where Ads Appear

Our Passion: Google Ad Grants Management

At Laconic23, our passion is helping meaningful projects succeed in creating lasting change. Ad Grants is one of the many tools we offer, that will bring your organization closer to achieving its goal. With our experience, you will benefit from the expertise of top professionals, we will work with you to create a customized strategy, and you will be able to measure the return on your investment precisely through our transparent and detailed monthly reports. 

Your Benefits

  • We apply for the Google AdGrants program on your behalf.
  • Your organization will benefit from 10,000 of in-kind Google Adwords budget every month.
  • We will manage your daily AdWords budget effectively, ensuring you get the most benefit from it.
  • By implementing tracking, we ensure all actions are measured precisely.
  • We create highly effective text ads, ad extensions and optimize campaigns constantly to maximize performance.
  • We utilize every feature offered by AdGrant, ensuring we reach your potential audience.
  • We will offer guidance and recommendations in the definition of your goals and work relentlessly to achieve them.
  • We will help you increase your charity’s visibility in the markets you want to reach, whether that be donors, volunteers or people relevant to your cause.
  • Our transparent monthly reporting system will provide you insight into what strategy works and what does not, giving insight on how to best optimize for performance.

The Risk Of Going Alone

  • You might need to spend more time on AdWords than you initially thought.
  • The performance is not as good as it could be. You are not able to reach your full potential.
  • Tracking for conversions is not set up properly and cannot be measured with reliability. Meaning you cannot judge which campaigns are performing well and which ones are not.
  • Not utilizing your daily budget effectively and it is being depleted from irrelevant search terms.
  • You may not be taking full advantage of all the features available within AdWords
  • Without a specialist, you could be spending more time than you are willing to invest in order to solve typical problems.
  • Finally, your time is better spent elsewhere were your talents and skills can be utilized to better serve your organization. Leave the digital advertising to us.